HOW TO START-UP EMOBILITY - DVK Consultants

EMOBILITY THE CASE OF A LOCAL MARKET

We recently conducted a study of eMobility for the introduction of electric cars. This study took place in certain tourist areas of a small Country.

The conclusions of this study are of more general interest and we reproduce them here.

This study examines the Business targets of electric car. At their introduction in the market of rented cars. More specific for tourists and light trucks of commercial entities.

The areas concerned are islands or generally tourist areas of limited dimensions. The daily trip, at that areas, will not exceed 80-100 km. daily.

Companies that have a fleet with predictive driving patterns. Combined with an intensive use of vehicles would improve the Total cost of Ownership. That in comparison to ICE’s (Internal Combustion Engine). That is due to lower fuel cost and particularly the maintenance of them in islands and similar areas.

It very much depends on the price of gas.

Where the oil price is of the order of of Euro 1,5/lit. Thus intermediary companies (lease companies) may be also active in the EV space. That way they wiil meet increased demand for fleet users.

In Oil producing countries, the price of gas is low, the benefit of working with EV is their low cost of maintenance.

An ICE drivetrain has 2,000 moving parts, an EV (Electric Vehicle) drivetrain only 20.

The life of an EV can reach 800,000 km and the life of its battery about 150,000 km.

Link: This Is How Big Oil Will Die

The key to succeed with EV is for Rent car agencies to outfit the electric vehicles. For tourists with user friendly screens with rich and elaborate software .

With special gadgets used by tourists in areas of specific touristic interest.

All-electric eConnect Cars makes bookings easy with new mobile app from Magenta Technology

New Ford Smartwatch Apps Allow Electric Vehicle Owners to Check Status from their Wrist

https://media.ford.com/content/fordmedia/fna/us/en/news/2015/09/17/new-ford-smart-watch-apps.html

Both categories, rented cars and light trucks, constitute a privileged field for electric vehicles due to daily trips which are no more than 80-100 km.

Specific regulatory interventions by the State may speed up the use of emobility. And also help the business take off. A brief SWOT analysis presents the following results:

STRENGTHS

A positive momentum in similar geographic areas around the technologically advanced Countries.
Legislation and regulatory framework can be fast implemented.
Expected low cost of ownership for intense use.
Higher tariffs for rent a car agencies.

WEAKNESSES

High initial cost of electric vehicle.
Need of incentives.
Lack of charging Infrastructure.

OPPORTUNITIES

A more tightening of International Climate regulations concerning CO₂footprint. That will further promote the use of EV’s.
Income from advertisement.
In a liberalized environment the charging infrastructure operator usually is an energy provider. May either resell the energy:
a) at a profit to the end users or
b) bundle packages to meet household and car energy demand.

THREATS

Radical drop in the oil price

Conclusion: Any cooperation between the Government and the car dealers to introduce incentive. That will be conducive to EV’s takeoff.

Authors:

Dimitrios Dimitropoulos

ELECTRIC CAR & FLEETS

Msc on Electrical Engineering | National Technical University of Athens

Author's CV

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