AT YOUR OWN RISK & PERIL
Serving customers digitally is without doubt the future. It is even part of the present. But it is not the present. The present digital customer service experience has both successful and unsuccessful…
Digitize the Solution is a must for the survival and growth of any Company. Digitization definition: “The investment in and development of new technologies, mindsets and business operational models to…
Business model innovation is an inescapable necessity. The successful business models which brought us to almost the end of the 20th century are increasingly not valid. This is owed mainly to the expo…
Fashion, Passion and Decision making interplay are well described in the following story: There were many in Wall Street, years ago, who viewed a particular company with extreme skepticism. I worked …
2017 has been a disaster year for the US retail business. Major retail chains have already closed down stores or gone out of business. This negative trend – owing mostly to impressive increase in on l…
The role of digital influencing, in the purchase decision, is rapidly increasing. It is remarkable, that social media recommendations induced an average of more than 25% in purchases across all produc…
It has been argued that in our times it has never been easier to reach consumers and it has never been harder to make a connection with them. The challenge for the Marketing practitioners hangs on the…