The COVID -19 pandemic forced companies to advance in six months teleworking methods that would not be implemented in five years. While this was necessary, it has all the characteristics of firefighti…
THE e-SHOPPINGWINDOW
The development of e-commerce is impressive. The e-Shoppingwindow is an integral part of e-Commerce. It appears though that the development of the e-Shoppingwindow is lagging behind and does not explo…
DIGITAL TRANSFORMATION & THE MARKETING ROLE
The business world is increasingly concerned with the operational challenges surrounding Digital Transformation (DT) and cites it as a number one risk. This concern seems to be well founded as 70% of …
RETAIL BANKING AUTOMATION
Delivering Superior Customer Experience
“Retail Banking Automation” case study article, was published in the Banker Middle East May 2018 issue 206 edition, because we know that the present dissatisfaction of many retail customer…
BIG DATA & DATA EXPERTS
COMPETITIVE EDGE IN THE 21ST CENTURY
Big Data & Data Experts, are often making headlines as the fresh angle of business competitive advantage. This should not come as a surprise. In an Harvard Business Review article back in 2014, it…
EDUCATING THE EXECUTIVES IN AN INNOVATIVE WAY
We all feel the inadequacy of our education when practicing our executive duties. To cure it we must define the problem. Bright young people would get a first degree and those who were able and could,…
BUSINESS FITNESS TEST
The Gateway to the 4th Industrial Revolution
Business Fitness Test (BFT), is similar to the Health check-up of an individual. After a certain age, the Health check-up is advisable to be done every year. Equally, in our times, a Company should ye…
SAVE THE MANAGER OF TOMORROW
Save the Manager of tomorrow is about to become another humanitarian activity. More and more entrepreneurs, inspired by the hype of their own success, want to do away with managers, aspiring to replac…
THE NEW QUEST FOR CUSTOMERS NEEDS
A NEW ADVERTISING APPROACH
In the new quest for advertising customers, we generally understand and agree, that there is a broad change in customer demands, preferences and requirements. What we generally understand less and agr…
RETHINKING LUXURY GOODS IN RETAIL
NEW PARADIGM
Luxury Goods are undergoing deep changes in their marketing and communication, especially, in the physical retail side of it. The new technologies in digital/social media and the drastic change in cus…