The Customer Mobility & Corporate Inertia is the source of the present problems of corporate survival and growth. It must be deeply understood that the customer defines the product and not the pro…
The Future of your Company, a Bridge too Near
Forecasting Company Life Expectancy with the New Technologies In the next ten years 50% of the existing Companies Worldwide will cease to exist. In some sectors this will be more pronounced, but no se…
Employee Advocacy in the Digital World – Untapped Opportunity
The role of digital influencing, in the purchase decision, is rapidly increasing. It is remarkable, that social media recommendations induced an average of more than 25% in purchases across all produc…
RATIONAL INVESTMENT
Bloomberg published an excellent article titled “Your Brain Wasn’t Built to Handle Reality“. We discussed it a lot between us and our Colleague Principal Consultant in Capital Servic…
The Evolution of the Purchase Funnel
It has been argued that in our times it has never been easier to reach consumers and it has never been harder to make a connection with them. The challenge for the Marketing practitioners hangs on the…