Projects
- ENOC –Emirates National Oil Company, United Arab Emirates
Implementation of Operations Manager for Linux and integration with NNM-I to monitor the infrastructure (Network) and servers. i.e. Active Directory and MS Exchange servers, databases: SQL servers.
- SONY Mobile M.E.A. (Middle East & S. Africa)
Developed and executed an internationally award-winning GTM strategy; secured the highest recognition and preference metrics across all Sony Mobile regions worldwide; winner of eight Dubai Lynx International Awards, M&M Global Media Award, MENA Cristal Award, and two Cannes Lions at the International Festival of Creativity.
- SONY Mobile M.E.A. (Middle East & S. Africa)
Transformed the company’s digital/social media strategy and influencer programs by seamlessly merging the best of traditional ATL and BTL methodologies with world-class online engagement tactics; recognised by Twitter, Google and Facebook as best in class examples across the entire digital space.
- UNILEVER NAMET
Redefined approach to on and offline brand cohesion, and capitalisation of tangible consumer preference drivers; employed pioneering, multi-faceted channel management techniques that encompassed retail POS collateral, experiential road-shows to showcase state of the art Social Networking Site (SNS) integration as a user enhancement tool, innovative PR/early adopter campaigns, merchandising programs.
- UNILEVER Arabia
Full P&L accountability for the €MM Personal Wash, Skin Care, Hair and Fabric Conditioner portfolios. Provided hands-on leadership across 33 culturally and politically diverse countries, driving regional and global alignment with Unilever worldwide brand (marketing, pricing, and messaging) strategies and financial objectives.
- UNILEVER Foods GCC
Established the first ever Unilever Foods category business in the GCC, initially opening up the market with the Knorr brand product range. Utilised extensive knowledge of cultural differences to ensure ingredient and manufacturing sensitivity.
- ADGAS – Abu Dhabi Gas Liquefaction Company, United Arab Emirates
Upgrade HP Openview OVO Windows server 7.21 -7.5 to new version. Migration of agents and monitoring templates without interaction of service. Integration with HP Reporter.