Projects
- West Nav Trading Inc
Service to far east owners to parcel cargo from the far east to the Mediteranian Europe
- UNILEVER NAMET
Redefined approach to on and offline brand cohesion, and capitalisation of tangible consumer preference drivers; employed pioneering, multi-faceted channel management techniques that encompassed retail POS collateral, experiential road-shows to showcase state of the art Social Networking Site (SNS) integration as a user enhancement tool, innovative PR/early adopter campaigns, merchandising programs.
- UNILEVER Arabia
Full P&L accountability for the €MM Personal Wash, Skin Care, Hair and Fabric Conditioner portfolios. Provided hands-on leadership across 33 culturally and politically diverse countries, driving regional and global alignment with Unilever worldwide brand (marketing, pricing, and messaging) strategies and financial objectives.