The role of digital influencing, in the purchase decision, is rapidly increasing. It is remarkable, that social media recommendations induced an average of more than 25% in purchases across all produc…
RATIONAL INVESTMENT
Bloomberg published an excellent article titled “Your Brain Wasn’t Built to Handle Reality“. We discussed it a lot between us and our Colleague Principal Consultant in Capital Servic…
The Evolution of the Purchase Funnel
It has been argued that in our times it has never been easier to reach consumers and it has never been harder to make a connection with them. The challenge for the Marketing practitioners hangs on the…