Projects
- The Genius of Leonardo - International Exhibition
Next Generation, one of Greece’s leading event organizers and producers, is proud to present “Leonardo: The Genius” to the international public in the world’s largest interactive exhibition of Leonardo da Vinci’s inventions, a unique and innovative event featuring 40 all-functioning, life-sized machines (1:1).
- The Brain - international exhibition
An interactive exhibition that gives the visitor the chance to explore the fascinating universe of his own brain, its functions, components, great facilities and potentials.
- UNILEVER Arabia
Full P&L accountability for the €MM Personal Wash, Skin Care, Hair and Fabric Conditioner portfolios. Provided hands-on leadership across 33 culturally and politically diverse countries, driving regional and global alignment with Unilever worldwide brand (marketing, pricing, and messaging) strategies and financial objectives.
- UNILEVER NAMET
Redefined approach to on and offline brand cohesion, and capitalisation of tangible consumer preference drivers; employed pioneering, multi-faceted channel management techniques that encompassed retail POS collateral, experiential road-shows to showcase state of the art Social Networking Site (SNS) integration as a user enhancement tool, innovative PR/early adopter campaigns, merchandising programs.
- Celestyal Cruises - Strategic Customer research.
Supervised research in Spain, France, Germany, Turkey, with regards to the attitudes and practices of these consumers to the cruise product, and focusing on strategies that could generate preference for Celestyal Cruises options.