- Strategic Planning & Steering
Global Market Expansion
Cost Control/Budget Oversight
- P&L Management
Multi-Cultural Workforce Motivation
Channel Sales & Commercial Growth
Senior Stakeholder Engagement
Digital & Offline Product Strategy
- Global FMCG Expertise
DVK CONSULTANTS → 2016 – TODAY
VICE CHAIRMAN (executive board member) – STRATEGIC MARKETING ADVISOR
SONY MOBILE COMMUNICATIONS, Middle East & Africa → 2010 – Present
Formerly Sony Ericsson Mobile Communications, now a wholly-owned subsidiary of The Sony Corporation. Research & development facilities in Japan, India, Sweden, China and the US. Current flagship device is the Xperia XZ.
MARKETING DIRECTOR BOARD MEMBER
Based in Dubai, and reporting directly to the MEA Vice President, holds full P&L and product portfolio management accountability for the entire region. Utilises FMCG, digital marketing and social media expertise to develop and deploy best in class marketing, communications and brand-building strategies. As an integral member of Sony Mobile’s Marketing Leadership Team, makes key contributions to the creation of exceptional marketing assets for all EMEA territories.
- Developed and executed an internationally award-winning GTM strategy; secured the highest recognition and preference metrics across all Sony Mobile regions worldwide; winner of eight Dubai Lynx International Awards, M&M Global Media Award, MENA Cristal Award, and two Cannes Lions at the International Festival of Creativity.
- Transformed the company’s digital/social media strategy and influencer programs by seamlessly merging the best of traditional ATL and BTL methodologies with world-class online engagement tactics; recognised by Twitter, Google and Facebook as best in class examples across the entire digital space.
- Redefined approach to on and offline brand cohesion, and capitalisation of tangible consumer preference drivers; employed pioneering, multi-faceted channel management techniques that encompassed retail POS collateral, experiential road-shows to showcase state of the art Social Networking Site (SNS) integration as a user enhancement tool, innovative PR/early adopter campaigns, merchandising programs.
UNILEVER NAMET, DUBAI, UAE → 2003 – 2006
Regional offices controlling Unilever brands in North Africa, Middle East, Turkey and Iran.
GLOBAL CATEGORY BOARD EXECUTIVE MEMBER
Promoted to hold full P&L accountability for the €MM Personal Wash, Skin Care, Hair and Fabric Conditioner portfolios. Provided hands-on leadership across 33 culturally and politically diverse countries, driving regional and global alignment with Unilever worldwide brand (marketing, pricing, and messaging) strategies and financial objectives.
UNILEVER ARABIA, Jeddah, Saudi Arabia → 1998 – 2002
Regional offices controlling Unilever brands in the GCC; Saudi Arabia, Kuwait, UAE, Bahrain, Qatar, and Oman.
MARKETING MANAGER – HOME CARE → 2000 – 2002
GLOBAL CATEGORY BOARD EXECUTIVE MEMBER – Fabric Conditioners → 2000 – 2002
Appointed with a directive to reverse the downward-trending, failing Home Care category across the GCC territories, while concurrently developing the global strategy and brand objectives for fabric conditioners.
CATEGORY MANAGER – FOODS → 1998 – 2000
Established the first ever Unilever Foods category business in the GCC, initially opening up the market with the Knorr brand product range. Utilised extensive knowledge of cultural differences to ensure ingredient and manufacturing sensitivity.
GLENMARS LTD, GREECE & MIDDLE EAST → 2007 – 2009
Specialist interior contracting, furnishings and manufacturing company, primarily in the hospitality & commercial sectors.
Built the parent company and expanded operations into the luxury design and fit-out market across the EU and the Middle East. Managed all P&L for each territory, and held operational accountability for strategic planning, relationship development, client acquisition and contract negotiations.
UNILEVER GREECE → 1989 – 1997
GROUP CATEGORY & BRAND MANAGER
Master of Arts, Economics | Simon Fraser University, Vancouver, Canada
Bachelor of Science, Mathematics & Economics | Simon Fraser University, Vancouver, Canada
LANGUAGES: Greek (Native), English (Fluent)