Insightful, commercially astute sales, marketing and operations strategist with 20+ years of comprehensive market penetration and brand stabilisation experience in highly competitive global sectors and players (Unilever, Sony). Creates perceptive, cost effective solutions to territory-specific challenges, driving €MM growth and product visibility in established and emerging markets. Successfully navigates political and cultural challenges by establishing professional environments that build a cohesive approach to complex business objectives. Exceptional people management skills, with comprehensive knowledge of the human, operational and product strategies required to succeed in sectors with rapidly changing competition, boundaries and technologies. Sony Mobile MEA Executive Board Member since 2010.