- Strategic Client Insights
Cultural Environment Assessment
- User experience research
Social Media Studies
- Innovation Workshops
Organizational Relationship Analysis
Client- Provider Interrelationship
DVK CONSULTANTS → 2016 – TODAY
INSTITUTIONAL STRATEGIC RESEARCH & EVALUATION
CLIENT/INSTITUTION/ORGANIZATION/BUSINESS RESEARCH & INTERRELATIONSHIPS → 1995 – Today
Responsible for qualitative and quantitative research projects in Greece, and also in the USA, UK, Spain, Italy, France, Belgium, Bulgaria, Poland, Romania, Russia, Turkey, India.
Have conducted over 4,000 focus groups., exploring how people feel, think and connect with services and products, going beyond the obvious into hidden motives and attitudes.
Have conducted extensive research in the education sector, working for Educational Institutions like Deree, the American College of Greece, Alba, Anatolia College of Thessaloniki (ACT), and working with Europalso, the Association for Foreign Language Schools.
Have carried out hundreds of projects exploring the success equation for innovative new services & product launches, for clients like the American College, L’Oréal, Nestle, Reckitt Benckiser, Toyota and others.
Have carried out extensive corporate research for companies like S&B, Titan Cement and Neorion Shipyards on company culture and interactions with local communities.
Have used mobile and tablet devices to evaluate the customer experience as it occurs, as well as customer satisfaction, specifically in the retail and tourist sectors.
Have been pioneers in eye tracking research, exploring how the eye of the consumer discovers a service or a package, a print ad, a TV or YouTube commercial, how attention is created and focused on relevant key points.
Our research methodologies include:
➔ Focus groups
➔ In depth interviews, dyads, triads
➔ Ethnography & netnography
➔ Creative consumer groups
➔ Lego Serious Play sessions for diagnosis and strategy formation
➔ Culture observatories
➔ Trend walks and trend analysis (social, online trends)
➔ Online communities and online diary research
Have designed multiple training experiences for companies, where we train marketing and sales teams on how to use consumer insights for empowered customer relationships and charismatic leadership and communication.
MAMEM → 2016 – Today
To prove our ability to work on difficult and complex international educational projects we mention MAMEM
The Multimedia Authoring & Management using Eyes and Mind (MAMEM) is a project funded by Horizon 2020 of the European Commission and supported by the Universities of Koblenz, Eindhoven and Thessaloniki. Have been carrying out the research on the impact of the use of the MAMEM platform on the social and professional inclusion of people with physical disabilities. Have been carrying out research in coordination with an international team of academics, IT and eye tracking experts, on MAMEM usage among people with Parkinson’ss, NeuroMuscular Disorders and Spinal Cord Injuries.
THE UNIVERSITY OF LAVERNE → 1995 – 1989
Lecturer in Social Psychology
In charge of the program for Applied Social Research
Implemented an internship program in Social Psychology applications in Greek Industries.
M.A. in Organizational Psychology | University of Lancaster, UK
M.A. in Non-Verbal Communication | Institut Synergologie, Nederland
Expert in Behavioral Economics | University of Toronto
Graduate | Applied Behavioral Technologies Institute, Princeton
Google Awardee for the Questory educational app
Certified Trainer with the Paul Ekman Emotional Intelligence Academy, UK
Certified Lego Serious Play Facilitator
Certified NLP Trainer & Coach
LANGUAGES: Greek (Native), French (Fluent), English (Fluent), Italian (Fluent), Spanish (Fluent).
Member of the ESOMAR World Research
Member of the Women in Business Board, of the American Chamber of Commerce in Greece